William C. Fruchtman, O.D.
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    • Best Eye Exercises Improve Your Eyesight
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    • 4 Eye Diseases to Know About if You're 40+
    • More Blogs >
      • Understanding Glaucoma
      • Is My Child Ready for Contacts?
      • How Blue Light Affects Your Eyes
      • Protecting Your Eyes During Summer
      • Accidents and Eye Safety During Summer
      • Diabetes, Eye Disease and Blindness
      • Contact Lens Care and Safety
      • Macular Degeneration
      • The Best Frames for Your Face
      • Caring for Your Glasses
      • When Is It Time for an Eye Exam
      • Fabry Disease
      • Macular Degeneration Symptoms and Amsler Grid
      • 6 Tips for Maintaining Good Eye Health
      • Slow Down The Aging Of Your Eyes
      • Pink Eye Symptoms and Treatments
      • Secrets Your Eyes Reveal About Health
      • Protect Your Eyes from Computer Time
      • Four Common Eye Problems
      • How to Improve Your Vision
Meet Our Doctors and Staff

Are you looking for an optometrist that speaks English, Spanish or Polish? You’ve come to the right place! We take pride in serving our local community in New Jersey.

We find that our patients receive the best care when we can both speak the same language. That’s why we’ve taken the time to learn Spanish and Polish to best communicate with the patients in our communities.

Make an optometrist appointment today in our New Jersey office.

Dr. William Fruchtman O.D.

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Dr. William Fruchtman O.D. has lived in New Jersey and Florida. Since moving to Florida, he enjoyed the sunshine and exploring the state’s west coast. However, he soon realized how much he missed living in New Jersey full-time and has moved back permanently. Growing up in New Jersey, Dr. Fruchtman is a true Yankees fan at heart. And his favorite football team is the Miami Dolphins. His interests include kayaking, bike riding, sailing, golf, attending Broadway shows, and exploring surrounding cities.
​

To accommodate his varied clients, Dr. Fruchtman speaks English, Polish and Spanish—and he just might decide to learn a few more languages, too.

Sometimes he likes to surprise his patients by answering them in Tagolog, Arabic, French, Greek, Hindi, Russian, Italian, Korean or Hebrew.

Dr. Fruchtman received his undergraduate degree from The University of Virginia and his Doctor of Optometry from New England College of Optometry in 1991.

Dr. Alisa P. Friedman O.D.

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​Dr. Alisa P. Friedman received her undergraduate degree from Queens College, Cuny. She received her Doctor of Optometry from SUNY College of Optometry in 2003.
​Languages spoken:  
​English, Hablamos Español, ​Rozmawiamy po Polsku                                                                      
COVID-19:  Our office is now open to see all patients. Telemedicine is still available. Please call the office and we will evaluate which option is better for you.

​Click here to find patient forms.
​
Mon   9:00 AM - 6:00 PM
Tue    9:00 AM - 6:00 PM
Wed   9:00 AM - 7:00 PM
Thu    9:00 AM - 5:00 PM
Fri      9:00 AM - 12:00 PM
Sat     Closed

Sun    8:00 AM - 2:00 PM (By appointment only.)

Address: ​196 Paterson Avenue, East Rutherford, NJ 07073            Phone: 201-728-9222                                                                                    
To schedule an appointment, click here.

Contact us

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​​Notice of Privacy Practices
  • Home
    • Welcome Back During COVID-19
    • Telemedicine during COVID-19
  • About Us
    • Patient Testimonials
    • Career Opportunities
  • Eye Exams
    • Benefits of Regular Eye Exams
    • Eye Exams as Preventative Treatement
    • Eye Exam Schedule
    • What Can I Expect During My Eye Exam
  • Contact Lenses
    • Advantages of Contact Lenses
    • Are Contact Lenses for You?
    • Contact Lens Fittings
  • Eye Infections and Diseases
    • Eye Infection Treatments
    • Diabetic Retinopathy
    • Glaucoma
    • Cataracts
  • Forms, Contact Us & Insurance
    • Patient Forms in English
    • Formularze pacjenta w języku polskim
    • Formularios de pacientes en español. Muy Pronto..
    • Your Eye Dr. in East Rutherford, NJ
    • Schedule An Appointment
    • Insurance, Payment Methods and Policies
  • Blog
    • Best Eye Exercises Improve Your Eyesight
    • The Best Way to Clean Your Glasses
    • Reasons Your Patient Experience Is Better
    • 20 Easy Ways to Relieve Dry Eyes
    • 4 Eye Diseases to Know About if You're 40+
    • More Blogs >
      • Understanding Glaucoma
      • Is My Child Ready for Contacts?
      • How Blue Light Affects Your Eyes
      • Protecting Your Eyes During Summer
      • Accidents and Eye Safety During Summer
      • Diabetes, Eye Disease and Blindness
      • Contact Lens Care and Safety
      • Macular Degeneration
      • The Best Frames for Your Face
      • Caring for Your Glasses
      • When Is It Time for an Eye Exam
      • Fabry Disease
      • Macular Degeneration Symptoms and Amsler Grid
      • 6 Tips for Maintaining Good Eye Health
      • Slow Down The Aging Of Your Eyes
      • Pink Eye Symptoms and Treatments
      • Secrets Your Eyes Reveal About Health
      • Protect Your Eyes from Computer Time
      • Four Common Eye Problems
      • How to Improve Your Vision