William C. Fruchtman, O.D.
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    • Understanding Glaucoma
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    • Contact Lens Care and Safety | Dr. Fruchtman
    • Macular Degeneration
    • The Best Frames for Your Face
    • Caring for Your Glasses
    • When Is It Time for an Eye Exam
    • Fabry Disease
    • Macular Degeneration Symptoms and Amsler Grid
    • 6 Tips for Maintaining Good Eye Health
    • Slow Down The Aging Of Your Eyes
    • Pink Eye Symptoms and Treatments
    • Secrets Your Eyes Reveal About Health
    • Protect Your Eyes from Computer Time
    • Four Common Eye Problems
    • How to Improve Your Vision
Meet Our Doctors and Staff

Are you looking for an optometrist that speaks English, Spanish or Polish? You’ve come to the right place! We take pride in serving our local communities in both Florida and New Jersey.

We find that our patients receive the best care when we can both speak the same language. That’s why we’ve taken the time to learn Spanish and Polish to best communicate with the patients in our communities.

Make an optometrist appointment today in either of our offices in Florida or New Jersey.


Dr. William Fruchtman O.D.

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Dr. William Fruchtman O.D. has lived in New Jersey and moved to Florida in 2016, fulfilling a lifelong dream of living there since visiting the east coast of Florida as a young boy. Since moving to Florida, he has enjoyed the sunshine and exploring the state’s west coast. Growing up in New Jersey, Dr. Fruchtman is a true Yankees fan at heart. And his favorite football team is the Miami Dolphins. His interests include kayaking, bike riding, sailing, golf, attending Broadway shows, and exploring surrounding cities.
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Dr. Fruchtman spends his time traveling between both the New Jersey and Florida offices regularly. To accommodate his varied clients, Dr. Fruchtman speaks English, Polish and Spanish—and he just might decide to learn a few more languages, too. Sometimes he likes to surprise his patients by answering them in Tagolog, Arabic, French, Greek, Hindi, Russian, Italian, Korean or Hebrew.
Dr. Fruchtman received his undergraduate degree from The University of Virginia and his Doctor of Optometry from New England College of Optometry in 1991.

Dr. Alisa P. Friedman O.D.

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​Dr. Alisa P. Friedman received her undergraduate degree from Queens College, Cuny. She received her Doctor of Optometry from SUNY College of Optometry in 2003.


PAULA PIACENTI  - – Office Assistant, Seminole, FL
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​Paula Piacenti is an essential part of Dr. Fruchtman’s staff. Paula was born and raised in New Jersey. She graduated high school in 1981 and moved to Florida in 1999. She has worked in the administrative assistant field for many years.

​Paula has a great love for animals and enjoys studying health and nutrition. In her spare time, she participates in water aerobics, zumba, and yoga at the gym. Paula also enjoys bike riding, tennis, cooking, attending concerts and theater productions, and meeting new people. We’re glad to have her on our team!
​Languages spoken:  
​English, Hablamos Español, ​Rozmawiamy po Polsku                                                                      

Contact us


​Florida 
​
Sun  Closed
Mon  9:00 AM - 6:00 PM
Tue   8:00 AM - 5:00 PM
Wed  8:00 AM - 5:00 PM
Thu   9:00 AM - 6:00 PM
Fri     7:30 AM - 12:00 PM
Sat    Closed
​
​Address: ​9009 Park Boulevard, Seminole, FL 33777
Phone: 727-393-0500
To schedule an appointment in our Florida office, click here.
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​New Jersey 
Sun    8:00 AM - 11:30 AM 
Mon   9:00 AM - 6:00 PM
Tue    9:00 AM - 6:00 PM
Wed   9:00 AM - 6:00 PM
Thu    9:00 AM - 6:00 PM
Fri      9:00 AM - 12:00 PM
Sat     Closed

Address: ​196 Paterson Avenue, East Rutherford, NJ 07073             Phone: 201-728-9222                                                                                    
To schedule an appointment in our New Jersey office, click here.
​​Notice of Privacy Practices
  • Home
  • About Us
    • Patient Testimonials
    • Career Opportunities
  • Eye Exams
    • Benefits of Regular Eye Exams
    • Eye Exams as Preventative Treatement
    • Eye Exam Schedule
    • What Can I Expect During My Eye Exam
  • Contact Lenses
    • Advantages of Contact Lenses
    • Are Contact Lenses for You?
    • Contact Lens Fittings
  • Eye Infections and Diseases
    • Eye Infection Treatments
    • Diabetic Retinopathy
    • Glaucoma
    • Cataracts
  • Promotions
  • Contact Us
    • Your Eye Dr. in East Rutherford, NJ >
      • Schedule New Jersey
    • Your Eye Dr. in Seminole, FL >
      • Schedule Florida
      • A Letter to Dr Gootson's Patients
    • Insurance & Payment Methods
    • Patient Forms
  • Blog
    • Understanding Glaucoma
    • Is My Child Ready for Contacts?
    • How Blue Light Affects Your Eyes
    • Protecting Your Eyes During Summer
    • Accidents and Eye Safety During Summer
    • Diabetes, Eye Disease and Blindness
    • Contact Lens Care and Safety | Dr. Fruchtman
    • Macular Degeneration
    • The Best Frames for Your Face
    • Caring for Your Glasses
    • When Is It Time for an Eye Exam
    • Fabry Disease
    • Macular Degeneration Symptoms and Amsler Grid
    • 6 Tips for Maintaining Good Eye Health
    • Slow Down The Aging Of Your Eyes
    • Pink Eye Symptoms and Treatments
    • Secrets Your Eyes Reveal About Health
    • Protect Your Eyes from Computer Time
    • Four Common Eye Problems
    • How to Improve Your Vision