Meet Our Doctors and Staff

Are you looking for an optometrist that speaks English, Spanish or Polish? You’ve come to the right place! We take pride in serving our local communities in both Florida and New Jersey.

We find that our patients receive the best care when we can both speak the same language. That’s why we’ve taken the time to learn Spanish and Polish to best communicate with the patients in our communities.

Make an optometrist appointment today in either of our offices in Florida or New Jersey.

Dr. William Fruchtman O.D.

Dr. William Fruchtman O.D. has lived in New Jersey and moved to Florida in 2016, fulfilling a lifelong dream of living there since visiting the east coast of Florida as a young boy. Since moving to Florida, he has enjoyed the sunshine and exploring the state’s west coast. Growing up in New Jersey, Dr. Fruchtman is a true Yankees fan at heart. And his favorite football team is the Miami Dolphins. His interests include kayaking, bike riding, sailing, golf, attending Broadway shows, and exploring surrounding cities.
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Dr. Fruchtman spends his time traveling between both the New Jersey and Florida offices regularly. To accommodate his varied clients, Dr. Fruchtman speaks English, Polish and Spanish—and he just might decide to learn a few more languages, too. Sometimes he likes to surprise his patients by answering them in Tagolog, Arabic, French, Greek, Hindi, Russian, Italian, Korean or Hebrew.

Dr. Fruchtman received his undergraduate degree from The University of Virginia and his Doctor of Optometry from New England College of Optometry in 1991.

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Dr. Alisa P. Friedman O.D.

​Dr. Alisa P. Friedman received her undergraduate degree from Queens College, Cuny. She received her Doctor of Optometry from SUNY College of Optometry in 2003.

DR. Jennifer Sedaghati O.D.

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​Dr. Sedaghati graduated with a degree in Nutritional Sciences from the University of Florida and completed her optometric education at the Pennsylvania College of Optometry, at Salus University.  Along with English, Dr. Sedaghati is fluent in Spanish, Farsi and conversational in Hebrew.

In her free time she enjoys traveling and spending time with her friends and family.  Dr. Sedaghati takes pride in providing her patients with full spectrum eye care that focuses on complete patient health. 
PAULA PIACENTI  - – Office Assistant, Seminole, FL



​Paula Piacenti is an essential part of Dr. Fruchtman’s staff. Paula was born and raised in New Jersey. She graduated high school in 1981 and moved to Florida in 1999. She has worked in the administrative assistant field for many years. Paula has a great love for animals and enjoys studying health and nutrition. In her spare time, she participates in water aerobics, zumba, and yoga at the gym. Paula also enjoys bike riding, tennis, cooking, attending concerts and theater productions, and meeting new people. We’re glad to have her on our team!