Meet Our Doctors and Staff

Are you looking for an optometrist that speaks English, Spanish or Polish? You’ve come to the right place! We take pride in serving our local community in New Jersey.

We find that our patients receive the best care when we can both speak the same language. That’s why we’ve taken the time to learn Spanish and Polish to best communicate with the patients in our communities.

Make an optometrist appointment today in our New Jersey office.

Dr. William Fruchtman O.D.

Dr. William Fruchtman O.D. has lived in New Jersey and Florida. Since moving to Florida, he enjoyed the sunshine and exploring the state’s west coast. However, he soon realized how much he missed living in New Jersey full-time and has moved back permanently. Growing up in New Jersey, Dr. Fruchtman is a true Yankees fan at heart. And his favorite football team is the Miami Dolphins. His interests include kayaking, bike riding, sailing, golf, attending Broadway shows, and exploring surrounding cities.
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To accommodate his varied clients, Dr. Fruchtman speaks English, Polish and Spanish—and he just might decide to learn a few more languages, too.

Sometimes he likes to surprise his patients by answering them in Tagolog, Arabic, French, Greek, Hindi, Russian, Italian, Korean or Hebrew.
Dr. Fruchtman received his undergraduate degree from The University of Virginia and his Doctor of Optometry from New England College of Optometry in 1991.

Dr. Alisa P. Friedman O.D.

​Dr. Alisa P. Friedman received her undergraduate degree from Queens College, Cuny. She received her Doctor of Optometry from SUNY College of Optometry in 2003.