William C. Fruchtman, O.D.
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    • Are Contact Lenses for You?
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    • Formularze pacjenta w języku polskim
    • Formularios de pacientes en español. Muy Pronto..
    • Your Eye Dr. in East Rutherford, NJ
    • Schedule An Appointment
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  • Blog
    • Best Eye Exercises Improve Your Eyesight
    • The Best Way to Clean Your Glasses
    • Reasons Your Patient Experience Is Better
    • 20 Easy Ways to Relieve Dry Eyes
    • 4 Eye Diseases to Know About if You're 40+
    • More Blogs >
      • Understanding Glaucoma
      • Is My Child Ready for Contacts?
      • How Blue Light Affects Your Eyes
      • Protecting Your Eyes During Summer
      • Accidents and Eye Safety During Summer
      • Diabetes, Eye Disease and Blindness
      • Contact Lens Care and Safety
      • Macular Degeneration
      • The Best Frames for Your Face
      • Caring for Your Glasses
      • When Is It Time for an Eye Exam
      • Fabry Disease
      • Macular Degeneration Symptoms and Amsler Grid
      • 6 Tips for Maintaining Good Eye Health
      • Slow Down The Aging Of Your Eyes
      • Pink Eye Symptoms and Treatments
      • Secrets Your Eyes Reveal About Health
      • Protect Your Eyes from Computer Time
      • Four Common Eye Problems
      • How to Improve Your Vision

Privacy Notice

PRIVACY NOTICE

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY. THIS NOTICE IS EFFECTIVE 4/1/04 UNTIL FURTHER NOTICE.
Right to Notice
As a patient, you have the right to adequate notice of the uses and disclosures of your protected health information. Under the Health Insurance Portability and Accessibility Act (HIPAA), William C. Fruchtman O.D. can use your protected health information for treatment, payment and health care operations. a) Treatment - We may use or disclose your health information to a physician or other healthcare provider providing treatment to you. b) Payment - We may use and disclose your health information to obtain payment for services we provide you. c) Health care operations - We may use and disclose your health information in connection with our healthcare operations. Healthcare operations include quality assessment and improvement activities, reviewing the competency or qualifications of healthcare professionals, evaluating provider performance, conducting training programs, accreditation, certification, licensing or credentialing activities.
Your Authorization
Most uses and disclosures that do not fall under treatment, payment, health care operations will require your written authorization. Upon signing, you may revoke your authorization (in writing) through our practice at any time.
Emergency Situations
In the event of your incapacity or an emergency situation, we will disclose health information to a family member, or another person responsible for your care, using our professional judgment. We will only disclose health information that is directly relevant to the person's involvement in your healthcare.
Marketing
We will not use your health information for marketing communications without your written authorization.
Required by Law
We may also use or disclose your health information when we are required to do so by law.
Abuse or Neglect
We may disclose your health information to appropriate authorities if we reasonably believe that you are a possible victim of abuse, neglect, or domestic violence or the victim of other crimes. We may disclose your health information to the extent necessary to avert a serious threat to your or other people's health or safety.
National Security
We may disclose the health information of Armed Forces personnel to military authorities under certain circumstances. We may disclose health information to authorized federal officials required for lawful intelligence, counterintelligence and other national security activities. We may disclose health information of inmates or patients to the appropriate authorities under certain circumstances.
Appointment Reminders
We may use or disclose your health information to provide you with appointment reminders via phone, e-mail or letter.
Your Rights as a Patient
You have the right to restrict the disclosure of your protected health information (in writing). The request for restriction may be denied if the information is required for treatment, payment or health care operations. -You have the right to receive confidential communications regarding your protected health information. -You have the right to inspect and copy your protected health information. -You have the right to amend your protected health information. -You have the right to receive an account of disclosures of your protected health information. -You have the right to a paper copy of this notice of privacy practices.
Legal Requirements
William C. Fruchtman O.D. is required by law to maintain the privacy of your protected health information. We are required to abide by the terms of this notice as it is currently stated, and reserve the right to change this notice. The policies in any new notice will not be in effect until they are posted to this site, or are available within our office.
Complaints
If you have complaints regarding the way your protected health information was handled, you may submit a complaint in writing to our office. You will not be retaliated against in any manner for a complaint.
Contact Information
For further information about William C. Fruchtman's privacy policies, please contact William C. Fruchtman O.D.at the following address or phone number:
William C. Fruchtman O.D.
196 Paterson Ave.
East Rutherford, NJ 07073

​Languages spoken:  
​English, Hablamos Español, ​Rozmawiamy po Polsku                                                                      
COVID-19:  Our office is now open to see all patients. Telemedicine is still available. Please call the office and we will evaluate which option is better for you.

​Click here to find patient forms.
​
Mon   9:00 AM - 6:00 PM
Tue    9:00 AM - 6:00 PM
Wed   9:00 AM - 7:00 PM
Thu    9:00 AM - 5:00 PM
Fri      9:00 AM - 12:00 PM
Sat     Closed

Sun    8:00 AM - 2:00 PM (By appointment only.)

Address: ​196 Paterson Avenue, East Rutherford, NJ 07073            Phone: 201-728-9222                                                                                    
To schedule an appointment, click here.

Contact us

Picture
​​Notice of Privacy Practices
  • Home
    • Welcome Back During COVID-19
    • Telemedicine during COVID-19
  • About Us
    • Patient Testimonials
    • Career Opportunities
  • Eye Exams
    • Benefits of Regular Eye Exams
    • Eye Exams as Preventative Treatement
    • Eye Exam Schedule
    • What Can I Expect During My Eye Exam
  • Contact Lenses
    • Advantages of Contact Lenses
    • Are Contact Lenses for You?
    • Contact Lens Fittings
  • Eye Infections and Diseases
    • Eye Infection Treatments
    • Diabetic Retinopathy
    • Glaucoma
    • Cataracts
  • Forms, Contact Us & Insurance
    • Patient Forms in English
    • Formularze pacjenta w języku polskim
    • Formularios de pacientes en español. Muy Pronto..
    • Your Eye Dr. in East Rutherford, NJ
    • Schedule An Appointment
    • Insurance, Payment Methods and Policies
  • Blog
    • Best Eye Exercises Improve Your Eyesight
    • The Best Way to Clean Your Glasses
    • Reasons Your Patient Experience Is Better
    • 20 Easy Ways to Relieve Dry Eyes
    • 4 Eye Diseases to Know About if You're 40+
    • More Blogs >
      • Understanding Glaucoma
      • Is My Child Ready for Contacts?
      • How Blue Light Affects Your Eyes
      • Protecting Your Eyes During Summer
      • Accidents and Eye Safety During Summer
      • Diabetes, Eye Disease and Blindness
      • Contact Lens Care and Safety
      • Macular Degeneration
      • The Best Frames for Your Face
      • Caring for Your Glasses
      • When Is It Time for an Eye Exam
      • Fabry Disease
      • Macular Degeneration Symptoms and Amsler Grid
      • 6 Tips for Maintaining Good Eye Health
      • Slow Down The Aging Of Your Eyes
      • Pink Eye Symptoms and Treatments
      • Secrets Your Eyes Reveal About Health
      • Protect Your Eyes from Computer Time
      • Four Common Eye Problems
      • How to Improve Your Vision